PGAShop.com.au explains the etiquette of clicks and bricks in new print campaign via The Reactor

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PGA1.jpgTo highlight the PGA’s launch of a new online/offline retail solution for club golfers, The Reactor has produced a print campaign that harks back to a slightly more old-school kind of golf course communication: the illustrated rule book.

Says Nick Brown, creative director, The Reactor: “PGAShop.com.au is a unique retail offering for golfers.

“Online shopping is combined with personalised delivery and the individual service of your local club professional to create a resource that is both immediate and special.”

According to Brown, the challenge The Reactor faced was to raise awareness of this premium service in the visually noisy Pro Shop environment while still being sympathetic to the local club’s culture.

Says Brown: “We’ve kept the media we’re using really simple utilising instore, online and the current PGA database. We just wanted to bring in a sense of fun, explaining the PGA’s contemporary offering while using a graphic and copy treatment that harks back to golf’s classic era.”

hazard.jpgClient: PGA

Agency: The Reactor

Creative Director: Nick Brown / Phil Childs

Art Direction: Nicole Soccio / Nick Brown

Copywriting: Chris Taylor / Angus Smallwood (Shabbadu)

Illustration: Michelle Gaudion

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