Rekorderlig Cider set to celebrate Melbourne Cup with huge new aerial banner via Branding By Air

Leading aerial display and advertising company, Branding By Air, is partnering with iconic Swedish Cider brand Rekorderlig to celebrate the unofficial start of the Aussie summer, The Melbourne Cup.

On the morning of cup day, Branding by Air will be wetting the appetites of racegoers prior to one of Australia’s great sporting occasion by taking to the skies of Melbourne’s CBD with one of the world’s largest aerial banners.

The unique 800 square metre banner forms part of Rekorderlig’s ‘Beautifully Swedish’ campaign, encapsulating the brand’s core value-being Beautifully Swedish.  This is a view point which runs through everything they do, from their advertising right through to point of sale.

Branding By Air’s managing director, Duncan McIntyre commented that the aerial execution was a perfect example of effective marketing execution.

Says McIntyre: “We have been instrumental in some of Australia’s most memorable marketing campaigns of the last few years including NAB’s Break up Campaign and Telstra’s recent relaunch.

“Having successfully worked with Rekorderlig Cider in the past we know how effective these campaigns can be as a unique way of grabbing the public’s attention, especially around such an iconic event as the Melbourne Cup.

“In today’s media saturated world, thousands of brands are competing for consumer’s attention everyday. Branding by Air takes enables brands to deliver uncluttered messages in the bright blues skies above Australia’s beaches, cities and sporting events.”

Says Elle Lewis, Rekorderlig’s marketing executive: “For us, Rekorderlig Cider on Melbourne Cup day is the best way to celebrate this historic & exciting race event.  We are sure that when race fans see the banner on the day it will remind them of how great our cider tastes.

“Rekorderlig is an ideal accompaniment to any celebration, and what better way to celebrate the start of the Australian summer.”