RSVP gets things started off with a kiss in the dating site’s latest campaign via MercerBell
For the first time in RSVP’s 17-year history, the Kiss symbol – which singles on the site send to each other to indicate their interest – will star in a new advertising campaign created by MercerBell.
The latest campaign for Australia’s leading dating site encourages modern day romantics to search RSVP, check out members and get things started with a Kiss.
Says David Bell, ECD at MercerBell: “RSVP is the real deal for genuine daters and the Kiss is a magical symbol that not only links directly with the way people connect on RSVP, it also reminds our audience of the thrill of romance.”
The campaign includes a 30-second TVC as well as two 15-second TVCs that tell the story of connecting with a Kiss from a man’s and a woman’s point of view.
The acquisition-focused campaign highlights RSVP’s mobile app, with the daters in the campaign using their mobiles and tablets to view profiles and send kisses.
Says Glenis Carroll, RSVP general manager: “Online dating is the way of meeting new people for the modern day romantic. Our core audience of thirty-something men and women use RSVP as a key part of their social repertoire. With this campaign we wanted to reflect the integration of our site into their daily lives and show the variety of mobile devices today’s singles use to meet and connect with new people.”
The ads will run across a variety of digital platforms as well as on TV, from Sunday 3 November.
RSVP General Manager – Glenis Carroll
RSVP Marketing Director – Jayne Andrews / Melanie Dudgeon
Executive Creative Director – David Bell
Art Director – Sarah Straker
Copywriter – Shelley Dodd
Account Director – Chelsey Peace
Senior Account Manager – Tim Barrett
Senior Strategy Planner – Stephen Flewell-Smith
Producer – Baz Milas
Director – Scott Otto Anderson
Production – Photoplay Films
2 Comments
A tough client brief, nicely executed guys
sweet spot, well directed. Rsvp now have to contend the meatmarket apps like Tinder… interesting to see how they fair in the next year or so