SecondBite appoints JMK Advertising as communications + business development partner

JMK has been appointed as communications and business development partner to SecondBite, the Victorian based fresh food rescue organisation.

SecondBite collects fresh food that would otherwise go to waste and distributes it to community food programs that support the million plus Australians who currently don’t have access to affordable, safe and nutritious food. Since its establishment in Victoria SecondBite has rescued over 9 million kilograms of surplus fresh food, which the community food programs have turned into 18 million meals.

Currently JMK are developing a new national TV campaign with Network 10 featuring Matt Preston of Masterchef fame. In addition the agency is providing business development, event and fund raising strategies for the newly established NSW operation.

Says Julian Martin, CEO of JMK: “SecondBite has really caught the imagination of our team.  Of course we can help them with communications, but equally satisfying is our ability to work as business development partners, from fundraising programs right down to office support resources.”

Says Ian Carson, chairman of SecondBite: “JMK are not just helping to revamp our marketing, but also to refresh the way our team approaches the national expansion.  Their business advice is of equal value to their new campaign work.”