‘Seeing is easy’ in the latest campaign for Guide Dogs NSW/ACT via The Monkeys + Revolver

A new campaign for Guide Dogs (NSW/ACT), created by The Monkeys, makes it possible to comprehend the number of decisions a blind person might face every day.

The commercial, directed by Steve Rogers at Revolver, depicts one man performing a series of basic tasks like flagging down a bus or fumbling for change, showing how blind people can’t take everyday tasks for granted. For the rest of us, ‘Seeing is easy’.

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Says Charles Ulm, marketing & communications manager at Guide Dogs (NSW & ACT): “Guide Dogs NSW/ACT relies on the public’s generosity to continue providing our life-changing services, and amazing guide dogs that allow people with vision loss to maintain their independence and move safely through their communities.

“When most people think of blindness, they can’t comprehend what it would be like to live in total blackness, which distances them from the issue. This campaign tells a story of blindness in a very simple, powerful way, which we hope will lead to a broadening of our supporter base at a time when the demand for our services continues to increase.”

Agency: The Monkeys

Production Design: Margot Wilson