The APG set to present ‘Unexpected Thinking in Innovation’ at Verona Cinema, Paddington, Nov 21
The Account Planning Group will host an evening at the Verona Cinema in Paddington, Sydney on Thursday 21st November to share with Australia’s communication community some unexpected learnings from a unique trip to Google’s headquarters in the United States.
The evening will kick off with drinks, followed by presentation by members of the APG Committee, and a panel discussion with Google. Entry is free for APG members but all attendees must RSVP as spaces are limited. Non-members can buy tickets for $35.
DATE: 6.30pm – 8.00pm, Thursday 21 November
VENUE: Verona Cinema, Paddington
TICKETS: Members – RSVP / Non Members – $35
Looking to uncover ways in which Google’s latest technologies might aid today’s Australian planners in developing more effective digital strategies, the APG Committee was welcomed on a week-long, interactive tour of Google, allowing the team to explore the thinking, creative processes, accomplishments and direction of the technology giant…unveiling in turn some opportunities for the Australian industry.
Says Russ Mitchinson, chairman of the APG, said: “The trip uncovered ideas and experiences beyond our expectations. Together with Google, the Account Planning Group invites you to hear more about what’s on the horizon for agencies, clients and consumers as we explore the unexpected thinking behind some exciting new innovations and challenges for our industry.”
Core issues that the evening will cover, include
· why digital needs to be further upstream in the strategic process
· the importance of speed and agility…and not needing to reinvent the wheel every time
· effective media and creative collaboration
· focusing on a Vision beyond just profit