The one place where teamwork doesn’t work

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highlander-banner.jpgBy Simon Veksner, Head of Ideas, Naked Communications

Last week, AMV BBDO promoted Paul Brazier to Chief Creative Officer.

“Creatives start fightback against the bean counters,” screamed the headline in Campaign.

Now, obviously I’m delighted to see a creative (and by all accounts a highly talented one) taking a spot in the ‘C-Suite’, alongside the CEO and CFO.

But although ours is an industry built on teamwork, is it really appropriate at the top? READ ON…