Westpac joins the ‘Night-time Economy’ in latest campaign via DDB promoting 24/7 banking

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WESTPAC-night-time-banking.jpgWestpac has launched a new campaign promoting its 24/7 banking services via agency DDB Melbourne, with the line ‘Banking just joined the nightlife’.

The campaign is built around the many ways Westpac helps customers make the most of Australia’s vibrant, diverse ‘night-time economy’.

The launch TVC shows the energetic commerce that sparks up all over the country when the sun goes down. It’s the quiet, almost poetic story of what goes on while most of us sleep. The TVC is shot through the eyes of a food truck owner, who sets up shop as everyone else is going home for the day and wraps with him banking the night’s takings at a new Westpac 24-hour branch.

 

Says Andrew Little, managing director DDB Australia: “The new 24/7 self serve branches are brilliant for business customers who work at night or need to bank at night. This is an outstanding new branch format that has been embraced by Westpac customers. Marry this with all of our other 24/7 services and Westpac is truly supporting Australians 24/7.”

 

Says Darren Spiller, DDB Melbourne executive creative director: “Customers are in the driving seat and Westpac is here to support their lives, in increasingly new diverse and accessible ways. We’re all part of the night-time economy now.”

 

The campaign launched nationally on Sunday November 3. It’s supported by outdoor media and a dedicated website which details Westpac’s ‘night-time economy’ banking options.

 

Client: Westpac

Head of Mass Marketing Services: Lisa Ronson

Head of Advertising, Mass Marketing Services, Australian Financial Services: Susan Coghill

Senior Advertising Manager: Zoe Lee

 

Agency: DDB

Managing Director DDB Australia: Andrew Little

Managing Partner: Mandy Whatson

Account Director:  Matty Graham and Livia Montalto

Senior Account Manager: Oliver Wearne

Planning Partner: Nick Andrews

Executive Creative Director DDB Melbourne: Darren Spiller

Creative Director: Simon Bagnasco and Glen Dickson

Head of Broadcast: Simon Thomas

Production Company: Revolver

Director: Simon McQuoid

Producer: Catherin Jarman

Executive Producer: Michael Ritchie and Pip Smart

DOP: Ryley Brown

Production Designer: Enzo Laconno

Editor: David Whittaker, The Editors

Grade: Edel Rafferty, Method

Online Edit: Ziggy Zigouras, Method

Sound Design: Colin Simkins, Gusto Music

Music Supervision: Karl Richter and Jennifer Tauntan, Level Two Music

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