What’s the point of ‘The Point of Difference?’
November 17 2013, 6:36 pm | | No Comments
At first sight, this infographic is so shameful it should make any self-respecting ad person want to crawl into his den with his tail between his legs.
It’s a map showing how consumers perceive different financial brands. They’re all spending hundreds of millions of dollars on advertising to explain why they’re different, and why consumers should choose them over their competitors – and yet consumers just think they’re all basically the same.