YMCA Monash motivates office workers to work out after hours in a new campaign via Freeform

| | 9 Comments

YMCA Posters.jpgFreeform Melbourne has created a new campaign for YMCA Monash.

Different to the usual YMCA offering, its main focus is group fitness training. This campaign targets the large number of office workers in the local business parks with the aim of recruiting members for their after work, results based fitness classes.

Client – YMCA Monash

Creative Director – Richard Overall

Art Director – Tim Haynes

Writer – Richard Overall, Stephen Sheldon

Group Account Director – Camey O’Keefe