ADT Security cites scary stats in new campaign targeting home owners via Bloke Australia

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COATRACK-film.jpgLate at night, have you ever seen something in the corner of your eye or heard something moving, but pass it off as nothing? This is the concept behind the latest campaign from an Australian ad agency and an international home security company via Bloke.

The ads use recent research from ADT’s Home Security Report for 2013, which showed that 26% of home burglaries occur while someone is home.

The series of ads depict a string of situations with residents ignoring signs that a burglar is in the house. The tag line simply and aptly states; “It’s not always your imagination”.

ADT Security is an international security provider, operating on almost every continent. Their latest research project reveals that in Australia, over a quarter of home break-ins occur while someone is home. Despite this, 77% of break-in victims don’t believe that burglary is a problem in their local area. ADT also provide security systems for small businesses, retail and commercial.

Bloke creative partner, Mike O’Rourke, said they wanted to keep the campaign simple, using the same emotions and feelings that many people have late at night.

Says O’Rourke: “Almost everyone has walked around their home late at night and felt something is amiss. It’s an extremely simple concept that creates a sense of genuine shock when you see them for the first time.”

The digital campaign also features performance banners for ADT Security’s website, a range of radio ads and letterbox drops.