ANZ Stadium refreshes brand with new website + spot promoting its Centreline Seats via Reactive

ANZSTAdiim.jpgANZ Stadium in Sydney has undergone a brand refresh with a redeveloped website and campaign to launch ANZ Stadium's new premium hospitality product Centreline Seats into the market.   

The launch of Centreline Seats under the line 'Live it up Live' included a television commercial, produced by The Precinct, along with press advertising, direct mailings and online marketing. This launch was followed by a relaunch of ANZ Stadium's now fully responsive website. Over the course of the next few months, a comprehensive redesign of all internal and external branding will continue to be guided by Reactive.

Says Jason Ross, general manager of Reactive Sydney: "ANZ Stadium is Australia's second biggest and most versatile live sporting and entertainment venue. After so many years of successful operation, it is now time to tell a bigger story for this outstanding venue. Reactive feels honoured to be working with Stadium Australia Operations in building a brand Australians can call one of our own."

Says Melinda Madigan, ANZ Stadium marketing director: "ANZ Stadium is excited to be expanding our premium event experiences with the new Centreline Seats. What's more exciting is that it coincides with a bold brand refresh and the launch of the Stadium's new website, which embraces our core values: Fan Friendly, Brave, and Captivating.

"Adding in-Stadium WiFi and other digital services will make the ANZ Stadium experience a digital benchmark for all stakeholders including the millions of fans, our valued sponsors and event partners. In working with Reactive we have benefited from their expertise not only in the digital space, but also in brand and campaign development."

Reactive's creative director Tim Buesing indicated it was a project for their entire team to be passionate about.

Says Buesing: "Working for ANZ Stadium is a sports-nut's dream. But along the way we also discovered how accessible and quintessentially Australian the whole organisation is. It truly is Australia's home ground."

Client: Melinda Madigan, Marketing Director ANZ Stadium
Creative Director: Tim Buesing
Creative team: Gabriel Tamborini, Steven Berends
Senior Account Director: Brett Thompson
Project Managers: Vanara Ngan, Hiedi Clague
Solutions Architect: Ben Whyte
Developers: Luke Andersen, John McCloskey, James Kim
TVC Production Company: The Precinct, Sydney
TVC Director: Stephen McCallum


Dramatic voice of reason said:

Why promote the fact you made that?

Hard Marker said:

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