Barnados Australia launches Christmas Appeal with new campaign via DDB Remedy, Sydney

BARNARDOS-APPEAL.jpgDDB Remedy, Sydney has created a new CSA for Barnardos Australia's Christmas Appeal which will raise much needed funds to help keep children safe at home. Barnardos Australia helps stop child abuse by working with families to make them safe within their own homes or by finding safe homes for abused children through foster care and adoption.
The 30 second spot, which is being delivered to free-to-air and subscription TV channels next week, features a familiar scene. A loving family enjoy Christmas Eve together at home. However, the camera then reveals that they are positioned in a shop window with a child looking in.

Sadly, for thousands of Australian children their only wish is for a safe and loving home this Christmas. Barnardos Australia can help make that wish come true.
John Bertolini of DDB Remedy said his team have got a lot out of the whole experience of giving back: "Barnardos Australia believes every child deserves a safe and loving home, and sadly not all children have what many of us take for granted. This message is even more poignant at Christmas time, so it was important to us to visually and emotionally engage the public to think about what Christmas is like for many children."
DDB filmed the commercial in Sydney completely pro-bono for the charity, with one generous DDB staff member even opening their home as the filming location. The spot was directed by Ewan MacLeod of Playbig Film and post-production was by Frame Set & Match who also kindly donated their services.
Barnardos are hopeful Australian television networks will support the appeal to help fund their vital work with Australian children and families.

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