Baseball Australia unveils a new look for a new era with fresh unified branding via Graymedia

Queensland public relations, communications and marketing agency Graymedia has developed a new national branding strategy for Baseball Australia that for the first time unites all seven state associations under the one logo.

Part of Baseball Australia’s wider strategy to cement baseball as a leading sport in Australia, Graymedia won a nationwide competitive pitch to develop a professional new look that would instil pride within the organisation’s members and create stronger brand recognition across the country.

The new logo depicts the movement of a baseball travelling through the air, with company director of Graymedia Yasmine Gray stating the firm aimed to create a visual device that would attract a new level of engagement in the sport.

Says Gray: “While baseball is growing in Australia at a faster rate than any other country in the world, its public profile is still quite low. This new branding strategy aims to combat this by ensuring that all states and territories are presenting a strong, unified image that Australians can easily recognise and associate with baseball.”

Brett Picket, chief executive officer of Baseball Australia agreed stating Baseball Australia, which currently represents more than 600 clubs and over 47,000 members across the country, needed to lift its game to become a household Australian sport.

Says Picket: “This new brand strategy is another step forward in the on-going evolution of our sport. The unified approach will ensure stronger promotion of our commercial brand, the Australian Baseball League and its six state-aligned teams.”

The new look comes as Baseball Australia prepares for the 2014 Major League Baseball Opening Series happening in Sydney in March, which is set to be the biggest internationally recognised event in Australia since the 2003 Rugby World Cup Final.

Gray states that with the event looming, it was more important than ever that the brand that’s history dates back to the early 1900’s, was presenting a professional image that equalled its international counterparts.

Says Gray: “It’s just as imperative that Baseball Australia presents a strong, professional and unified image internationally as well as nationally. It will help to better position Australia as one of the world’s leading countries for baseball.”

Based in Brisbane, Graymedia has developed a strong track record within the sporting industry since its establishment in 2005, working for Brisbane rugby league team the Broncos and sporting agent Life Arena Sports Management.

Gray is passionate about PR, communications and marketing playing an incredibly important role in the viability and success of the Australian sporting industry.

Says Gray: “Growing a sporting brand is all about creating a strong image that the public can relate to and be a part of and PR and marketing are essential in doing this. I’m proud of the new branding that Graymedia has developed for Baseball Australia and I look forward to continuing to help the organisation to grow baseball into one of our nation’s most recognised sports.”