British actor Bill Nighy lends voice to Expedia’s ‘Biggest Ever Sale’ campaign via DDB Sydney

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minizengarden.jpgThe world’s largest online travel company, Expedia, has launched its latest Australian campaign featuring the voice of British actor, Bill Nighy via DDB Group Sydney and Carat.

Nighy brings to life the thoughts of various office stationery left behind over the summer holidays, in a series of nine short videos.

stapler.jpgThe campaign aims to break through the cluttered sales activity over the Christmas and New Year period and will run across TV, out of home, digital, press and social media. The TVC will air from 26 December.

The Biggest Ever Sale features discounts on flights, hotels, holiday bundles, cruise, car hire and insurance.

Says Louise Crompton, director of brand marketing, Expedia Australia and New Zealand: “At a time when Australians are bombarded with sales messages, we wanted to add a bit of humour to the mix while still clearly communicating that Australians planning their 2014 holidays can get an amazing deal at Expedia.com.au.”

stress ball.jpgSays Dylan Harrison, DDB Sydney executive creative director: “Expedia’s Summer Sale campaign is an integrated approach to telling the emotional importance of a much needed holiday from the office, from an unexpected point of view.

“Expedia understand the depth of emotions people feel around their precious time away, but always tell their story with a twist; hence our category busting approach of leveraging the abandonment issues of the inanimate office objects left behind. The pathos of the much deserving loyal office servants is strong, but not as strong as the draw of a great summer holiday escape with Expedia.”

Client: Expedia Australia and New Zealand

Louise Crompton, Director Brand Marketing

Creative Agency: DDB

Executive Creative Director – Dylan Harrison

Deputy Executive Creative Director – Darwin Tomlinson

Creative Group Heads – Guy Lemberg and Adam Ledbury

Art Directors – Daniel Ieraci and Adam Ledbury

Copywriters – Simon Friedlander and Guy Lemberg

Designer – Shane Wahl

Senior Art Buyer – Leesa Murray

TV Producer – Rachel Solomon

Head of TV Production – Brenden Johnson

Print Producer – Cushla Morton

Business Director – Lena Dawson

Business Manager – Jaimee-Lee Field

Production: Sergeant Major

Producer – Ashley Mcleod

DP – Matt Stewart

Post production – FSM

Offline Edit – Mark Parry

Grade – Scott McLean

Online – Howie Hill

Audio Post – Rumble/DDB Sydney

Fran Mahony, Digital Business Director

Hilary Woodfine, Strategist

Chi An Chau, Business Executive

Penny Taylor, Digital Executive