British actor Bill Nighy lends voice to Expedia's 'Biggest Ever Sale' campaign via DDB Sydney

minizengarden.jpgThe world's largest online travel company, Expedia, has launched its latest Australian campaign featuring the voice of British actor, Bill Nighy via DDB Group Sydney and Carat.

Nighy brings to life the thoughts of various office stationery left behind over the summer holidays, in a series of nine short videos.

stapler.jpgThe campaign aims to break through the cluttered sales activity over the Christmas and New Year period and will run across TV, out of home, digital, press and social media. The TVC will air from 26 December.

The Biggest Ever Sale features discounts on flights, hotels, holiday bundles, cruise, car hire and insurance.

Says Louise Crompton, director of brand marketing, Expedia Australia and New Zealand: "At a time when Australians are bombarded with sales messages, we wanted to add a bit of humour to the mix while still clearly communicating that Australians planning their 2014 holidays can get an amazing deal at"

stress ball.jpgSays Dylan Harrison, DDB Sydney executive creative director: "Expedia's Summer Sale campaign is an integrated approach to telling the emotional importance of a much needed holiday from the office, from an unexpected point of view.

"Expedia understand the depth of emotions people feel around their precious time away, but always tell their story with a twist; hence our category busting approach of leveraging the abandonment issues of the inanimate office objects left behind. The pathos of the much deserving loyal office servants is strong, but not as strong as the draw of a great summer holiday escape with Expedia."

Client: Expedia Australia and New Zealand
Louise Crompton, Director Brand Marketing
Creative Agency: DDB
Executive Creative Director - Dylan Harrison
Deputy Executive Creative Director - Darwin Tomlinson
Creative Group Heads - Guy Lemberg and Adam Ledbury
Art Directors - Daniel Ieraci and Adam Ledbury
Copywriters - Simon Friedlander and Guy Lemberg
Designer - Shane Wahl
Senior Art Buyer - Leesa Murray
TV Producer - Rachel Solomon
Head of TV Production - Brenden Johnson
Print Producer - Cushla Morton
Business Director - Lena Dawson
Business Manager - Jaimee-Lee Field
Production: Sergeant Major
Producer - Ashley Mcleod
DP - Matt Stewart
Post production - FSM
Offline Edit - Mark Parry
Grade - Scott McLean
Online - Howie Hill
Audio Post - Rumble/DDB Sydney
Fran Mahony, Digital Business Director
Hilary Woodfine, Strategist
Chi An Chau, Business Executive
Penny Taylor, Digital Executive


Deep said:

Like. I don't think it needs such "emotion" in the description of the campaign. But they're neat n tidy spots.

Asphyxiated chicken said:

Wanted to like them.


Daz said:

Great stuff. Simple, fun and unexpected. Really nice work.

Leo 7 said:

I like. Funny stuff guys. But why only 15s? Seems like an idea that could have been great as longer spots. Still, very nice work.

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