Cutting Edge introduces bands to brands with release of its second installment of Embryo
Cutting Edge has just released its second installment of Embryo, it’s very own compilation of up and coming bands that are making their mark on the music industry.
According to Nic Harman, marketing director Cutting Edge, the idea behind Embryo is to help introduce bands to brands.
Says Harman: “It’s all about helping creatives, TVC directors and film directors in their search for fresh new tracks for their upcoming campaigns or projects.
“All the tracks have been chosen for their syncability. We don’t make a cut of any deals done; we just like knowing that we’re helping out the creative community in another way.
“In the first days of Embryo being released we’ve already matched one band up with with a national brand campaign, so we couldn’t be happier.”
The 2013 edition features bands from right across the nation, and includes names such as Jeremy Neale, Big Scary, Sons of Rico, The Trouble With Templeton, Bleeding Knees Club and more.
1 Comment
Being in the industry I’ve come across a number of people who gained exposure from Embryo and similar schemes. It’s a fantastic idea, lets hope the installments keep coming!