Intel builds on its 'Intelligent Sounds' campaign and features in Flume's ARIA performance

Flume ARIAS.jpgIntel has played a role in Flume's performance at the ARIA Awards on Sunday night where Flume picked up four awards including Best Male Artist.
 
Intel-based 2 in 1 tablet devices were integrated into Flume's televised performance, with members of Sydney Symphony Orchestra reading sheet music off them.

The brand integration builds on the success of Intel's 'Intelligent Sounds' campaign, which launched on 26 September via The Monkeys and Finch.
 
WATCH THE PERFORMANCE
Flume performed the full-length version of the track he originally composed for 'Intelligent Sounds', which he has called 'The Greatest View'.
 
'The Greatest View', with vocals by Isabella Manfredi, is also included on Flume's latest album (Flume - deluxe edition). 

2 Comments

New skool said:

A moody performance, but the song is ace.

John Peel said:

No musicians like Flume. Just young kids and middle-aged rave refugees and ecstasy casualties.

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