Jog My Dog takes lead on Christmas dog obesity in a new poster campaign via Draftfcb, Sydney

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dwalk.jpgSydney Eastern Suburbs dog walking company Jog My Dog has launched a new interactive park poster campaign to reduce the increase in puppy pooches this Christmas.

Says Shauna Laverty, Jog My Dog founder: “It’s party time for dogs as they’re inevitably hand fed turkey and ham under the Christmas lunch table by well meaning families but like everything in life, there’s a price to pay. That’s where jogmydog.com.au comes in to play (literally).”

Dog walking.jpgTo raise Jog My Dog’s profile to Sydney dog owners, Draftfcb has created interactive park posters that demonstrate the benefits of their dog walking services while putting their contact info into consumers hands.

Says Simon Edwards, creative director of Draftfcb Sydney: “Shauna came to us with an issue we just couldn’t ignore. We’ve all seen obese dogs and turned away with embarrassment, so we were happy to do our bit to fight this problem, because let’s face it, it’s a growing one.”

Creative Director: Simon Edwards

Head of Art: Steve Liu

Copywriter: Elle Crozier

Art Director: Elle Crozier

Retoucher: Electric Art

Account Service: Kate Heatley