Melbourne agency The DM Group re-launches as Hardwire + celebrates Christmas with quirky site

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hardwire.jpgOne of Melbourne’s oldest agencies, The DM Group, is no more. After 5 years (and a stack more before that as TrademarkDM), The DM Group is re-launching with a new name – Hardwire.

Working with some of Australia’s finest brands – HOSTPLUS, GSK, Golf Australia, Zoos Victoria, Swinburne, BHP Billiton, Lonsec Fiscal, Plum, Guild Financial Services, The Compass Group and Bicycle Network, The DM Group have been known as direct marketing specialists for over 25 years. In fact successive names of the agency have celebrated this with a big black ‘DM’ in the logo. But this simply isn’t the whole story of who the agency is now.

The DM Group needed a name that better reflected its business as it is today.

The new name more accurately communicates how the agency is hardwired to deliver results through the diversity of skills and expertise within its business.

Hardwire is comprised of young guns who grew up with the web – strategists, developers, coders and designers – and lead by a number of Australia’s most experienced direct marketers.

The new agency has also recently launches ‘Christmas Stuffing’ – an interactive feast of Santa’s favourite television.

The site encourages users to use their mouse to explore Santa’s lounge room and get him settled in for a session of bad Christmas TV. Users control the remote on 16 schmaltzy channels featuring Rob Lowe, Neil Patrick Harris, Bing Crosby, Roger Moore, Julie Andrews, Wham, Slade and much more.

Creative Direction: Steven Hurley

Design & Art Direction: Nicole Pazaky, Andy Harrison

Online production: Ian Ross, Dave Keys