Netra Chetty and Eronka donate time and Christmas party budget to help children in South-east Asia and the South Pacific

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Document Name_Brightened_8.jpgInstead of launching their new, strategic alliance with a launch event or Christmas party, creative design and digital strategy agencies, Netra Chetty Pty Ltd and Eronka have commenced their working relationship by packing shoeboxes for international relief organisation, Samaritan’s Purse’s annual Christmas Child operation.

Both Netra and Eronka took a break from their busy schedules to join together on Friday to purchase the toys, clothing and school equipment and visit the local drop off point to pack them into the shoeboxes.

DSC00440.jpgSays Netra Chetty, director Netra Chetty: “It all began with a discussion about a joint Christmas party and someone said, “Hey, let’s hire a bus! I immediately interrupted saying “No worthwhile business event ever began with ‘let’s hire a bus’.”

However, once Leonard Sii, one of the directors at Eronka clarified that this was to be a bus used to deliver Christmas gifts – purchased with our Christmas party budget – to sick children, Chetty became enthused.

Says Chetty: “Our new alliance has come about because we wanted to offer businesses in North Western Sydney multi-channel, quality creative design services, and it was exciting to see the symmetry between the agencies extended to include a shared professional ethos and more than a token commitment to social responsibility.”

After discussing their options and researching reputable organisations seeking help, the companies chose to contribute to Operation Christmas Child which delivers gift-filled shoeboxes packed by families, churches, schools and businesses throughout Australia and New Zealand to needy children all over the world. Globally, more than 100 million shoeboxes have been given to kids in need in more than 130 countries since 1993.

According to Ipsos Global Advisor, Corporate Social Responsibility study, 2013, eight in 10 Australians say it is important that their employer is responsible to society and the environment while 77% say companies should do more to contribute to society.

 

Says Chetty: “The teams are excited to be doing something for children, whose lives can literally be transformed by receiving a pair of thongs and wind-up torch. Christmas parties are fun but the feeling of helping these kids is hands down more satisfying.”

Operation Christmas Child is the first complete project the agencies have worked on as a partnership. However, Netra and Eronka are also collaborating with a number of clients in the education and pharmaceutical sectors in the North West of Sydney.

Says Sii: “The alliance is a direct response to the need to provide businesses with seamless, highly polished, multi-channel design strategies and solutions without having to go back and forth between several specialty agencies.”

Says Chetty: “Netra and Eronka are a perfect partnership fit. We’ve both based our businesses on understanding our clients’ wider business objectives and demonstrating them with exciting design. We’re also helping businesses to take their traditional training, marketing and sales materials and revamping and digitising them. We’re taking them into a new age.”