Norwegian apparel brand OnePiece appoints M&C Saatchi across digital, social, PR and experiential
M&C Saatchi has won the uber cool Norwegian apparel brand OnePiece following a multi-agency pitch.
M&C Saatchi solved the creative challenge with an idea that perfectly captured the brand’s relaxed and irreverent ethos across digital, social, PR and experiential channels.
Says Ole Fjelberg, OnePiece director: “Together with a great market insight and creative ideas M&C Saatchi gave us the confidence that they are the right partner for OnePiece ‘down under’.
“M&C Saatchi showed strong belief, devotion and genuine enthusiasm towards our brand’s success in Australia.”
M&C Saatchi CEO Jaimes Leggett called OnePiece “one of those brands that creative agencies strive to work with”.
Says Leggett: “OnePiece is tailor made for contagious ideas that flourish in all sorts of earned media environments to drive deep and meaningful two-way connections between the brand and its wearers.
“Our team of specialists, drawn from different parts of our business, are champing at the bit to activate their pitch idea for OnePiece and get Australia talking about the brand.”
OnePiece was conceived early one Sunday morning in 2007 when three 20-something Norwegians (who were nursing a ‘bakrus’) reflected on the ultimate chill-out wear for a lazy day at home.
They agreed on the merits of the track pants and hoodie combo, but yearned to do away with the tight waistband and expectation of exercise.
Then the Eureka moment: Why not sew together a hooded sweatshirt and a pair of sweatpants and make the outfit so big that no one in their right mind would think of working out in it?
They produced an all-in-one, soft and fleecy hooded garment sans waistband but with a long zip down its front for easy entry and departure.
The OnePiece was born and the three friends stopped dreaming and started doing, creating a company that caught fire socially and spread across the globe.
11 Comments
Oh, this makes me laugh so damn much. Well done Saatchi. Client of the decade.
#winning
Looks like you could have a bit of fun with it. Congrats the team at M&C.
Everyone knows who you are ‘Simon’ and why you are so bitter.
Uni-tards.
20k brief.
Simon, get the agency name right, then your head.
Trolls look weird on a OnePiece.
Is this the best news M&C can come up with. Multi-agency pitch? It wouldn’t pay the phone bill in their office for one week.
The greatest thing to emerge from M&Cs big win is the superlative quote from their MD.
“OnePiece is tailor made for contagious ideas that flourish in all sorts of earned media environments to drive deep and meaningful two-way connections between the brand and its wearers.”
Good to see marketing speak BS is alive and well in adland.
Agency wins some business in a pitch, quite an exciting start-up brand with universal appeal. Great creative prospects And yet there’s still fuckwits out there that somehow suggest this is a negative. Ill-informed, bitter, talentless fuckwits. But most of all naive fuckwits. Nave to how this industry works. You need clients, big and small, in all sorts of shapes and sizes, to keep your staff busy and to keep your staff. And all the things the staff produces to go on your reel. Attract all sorts of good things. Including great people. With which to win more business. Wouldn’t it be refreshing, mature and less annoying to make this blog a naive fuckwit-free zone?
LOL “quite an exciting startup brand with universal appeal”.
I’m not convinced people “universally” want to look like “naive fuckwits” dressed in onesies.
I’m not surprised you’re taking this very seriously. You’re industry understanding is astounding. So insightful.