Open Universities Australia says ‘Your best days are ahead of you’ in latest campaign via DDB
Wouldn’t it be nice to dream again about what your future will hold, just as you did when you were a child? In Open Universities Australia’s (OUA) new campaign from DDB Melbourne, that’s exactly what a cast of characters do.
The campaign was directed by the Sweet Shop’s Mark and Louis and launched this week. Additional spots featuring individual characters and their stories will roll out from Jan 6 across print, digital and outdoor.
“There’s a lot of truth in the old adage, today is the first day of the rest of your life, ” says DDB Executive Creative Director Darren Spiller. “But it’s often difficult to have boundless faith in the future you’re headed for. Especially as you get older and ‘wiser’, and leave many of your hopes behind along the way. But with Open Universities Australia’s huge range of online learning courses, you can get back in control of your own destiny.”
Claire Hopkins from OUA says, “Everyone feels stuck at some point in their life, and we know that education is life changing. We love that this ad connects with that hope of getting ‘unstuck’, of putting people in control to create a different reality. Plants the seed that, ‘I can grow up to be the person I dreamed of being’. Because our courses are online, the timetable can be completely tailored to the individual – so that they can carry on with the practical realities of life while they’re realising their dreams for the future.”
Agency
Darren Spiller, Executive Creative Director
Glen Dickson, Creative Director
Rob Beamish, Creative Director
Jim Ritchie, Creative Director
Ruben Cirugeda, Creative Director
Tuesday Picken, Senior TV Producer
Simon Thomas, Head of Broadcast
Lorenzo Bresciani, Strategy Planning
Sarah Bailey, Group Business Director
Matthew Hunt, Business Director
Matthew Ramage, Business Manager
Production Company – The Sweet Shop
Director – Louis Sutherland of Mark & Louis
Producer – Tony Whyman
Executive Producer – Edward Pontifex
Managing Director – Wilf Sweetland
DOP – John Toon
Production Designer – Patrick Reardon
Casting – Fiona Dann
Offline Editor – Liam Bachler
Post – Jon Baxter, Stu Bedford, Puck Murphy & Hannah Walker at Perceptual Engineering
Sound – Phil Kenihan
Music – Karl Richter @ Level 2 Music
Track – ‘Home to me’ by Finn De Sicle
Client
Claire Hopkins, General Manager
Lisa Edmonds, Marketing Director
Toni Cutler, Marketing Director
Susannah Winger, Marketing Manager
Jessica Grant, Campaign Manager
15 Comments
Nice work.
Subtle execution and all the better for it. Well done for resisting a clunky line that over-explains the idea. Very nicely done.
One.
like it
From first hand experience there’s a high degree of difficulty on this client. Nice one fellas.
“Your best days are a HEAD of you.” Geddit???
I like it. Nice idea.
http://www.youtube.com/watch?v=OaXVepEtCGg
To average considering only CD’s worked on it.
Nice idea Rubes
More CD’s than jb-hifi
@CD
Learn to spell before spewing your vitriol.
http://osocio.org/message/some_people_see_children_as_grown_up/
Ugh. Being a mature age Engineering student I can categorically say that this advertising campaign, had it been released before I had begun my degree, would have significantly put me off studying again. You are not advertising to tweens here. Learn your market and advertise appropriately.
Ugh again.Such an embarrasing ad. I cringe every time I see it. I have also completed a degree with OUA while working full time. Most of the people I interacted with were also over 25. Totally agree with ‘Unimpressed’ this ad would do nothing to encourage enrolement from an older age group.