Razorfish Australia coup sees new Adobe team join, doubling the agency’s technical capabilities

Razorfish Australia has added a 10-strong award-winning Adobe team to its ranks, doubling the agency’s technical capabilities to become the only creative agency offering a complete service across the Adobe Marketing Cloud.

The move follows Razorfish’s exclusive global strategic partnership deal with Adobe earlier this year that saw Adobe’s cloud solutions fully integrate with Razorfish’s digital marketing platform.

The Adobe team, lead by Ben Mooney, was originally part of  ArdentDigital which recently went into voluntary administration, with Razorfish taking over the existing employment contracts.

ArdentDigital was named the 2013 Adobe New Partner of the Year at last month’s Adobe Digital Marketing Symposium.

Says Doug Chapman (pictured), Razorfish Australia MD: “This is a significant move for the industry and we now have unmatched capabilities across creative, media, social, analytics, and CMS.”

Says Paul Robson Adobe Australia MD: “This move provides for even greater strategic input between the two organisations and further strengthens our ongoing relationship.”

The team consists of CQ5 developers, solutions architects, business analysts, systems integration managers and a technical lead role.