Sydney-based digital and social agency Circul8 brings GIFs to life with new AR gift wrap launch

image008.jpgSydney-based digital and social agency Circul8 have launched the world's first interactive, GIF-inspired gift wrap, otherwise known as GIFwrap.
 
The website offers a handpicked selection of nine unique designs, from Nyan Cat and Casual Slip N' Slide to Keyboard Cat and Pelvic Thrusting Stormtrooper.

VISIT THE GIFWRAP SITE
image009.jpgUsers are encouraged to select a paper size and GIF, before printing it off and wrapping their presents. Then, using the free AR reader app 'Layar', users can scan the wrap with a mobile device to animate the gif.
 
Says Elizabeth Commandeur, lead creative at Circul8: "GIFwrap combines two of the Internet's favourite things - hilarious GIFs and DIY wrapping paper - to make anyone's gift stand out underneath the Christmas tree."
 
Says Alana Stocks, managing director at Circul8: "We wanted to create something innovative to add a bit of fun to the festive season. It's our way of saying thank you and celebrating Christmas the digital way."

Circul8:
Alana Stocks, Managing Director
Elizabeth Commandeur, Lead Creative
Mark Starmach, Copywriter
Margaret Sevenjhazi, Social Media Manager
Fabien Gouby, Designer
Nicla Comparin, Producer

3 Comments

Rudolf said:

This is bloody fantastic.

Margaret said:

Giftastic!

Derek said:

I really like the slip 'n' slide gif.

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