Sydney-based digital and social agency Circul8 brings GIFs to life with new AR gift wrap launch

image008.jpgSydney-based digital and social agency Circul8 have launched the world's first interactive, GIF-inspired gift wrap, otherwise known as GIFwrap.
The website offers a handpicked selection of nine unique designs, from Nyan Cat and Casual Slip N' Slide to Keyboard Cat and Pelvic Thrusting Stormtrooper.

image009.jpgUsers are encouraged to select a paper size and GIF, before printing it off and wrapping their presents. Then, using the free AR reader app 'Layar', users can scan the wrap with a mobile device to animate the gif.
Says Elizabeth Commandeur, lead creative at Circul8: "GIFwrap combines two of the Internet's favourite things - hilarious GIFs and DIY wrapping paper - to make anyone's gift stand out underneath the Christmas tree."
Says Alana Stocks, managing director at Circul8: "We wanted to create something innovative to add a bit of fun to the festive season. It's our way of saying thank you and celebrating Christmas the digital way."

Alana Stocks, Managing Director
Elizabeth Commandeur, Lead Creative
Mark Starmach, Copywriter
Margaret Sevenjhazi, Social Media Manager
Fabien Gouby, Designer
Nicla Comparin, Producer


Rudolf said:

This is bloody fantastic.

Margaret said:


Derek said:

I really like the slip 'n' slide gif.

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