Sydney-based digital shop Holler raises $5,500 for The Factory via a live interactive installation
Last Friday, Sydney-based digital shop Holler raised $5,500 for The Factory, a local community centre, via a live, interactive installation, which gave the public the chance to disrupt the agency as it worked throughout the day.
Holler hacked Electric Muscle Stimulation units and hooked them up to the Internet via IP cameras. Key members of the agency were then connected to the EMS units, and the Internet via a live stream.
The public could watch Holler’s day and disrupt it at will with the click of a button. Users chose a stream, clicked the ‘Disrupt’ button, and watched as the EMS instantaneously zapped Holler’s staff, interrupting their ability to continue the task at hand.
For each ‘disruption’ Holler donated $1 to The Factory, a local community centre with a long history of supporting socially and economically disadvantaged local residents.
The interactive webcast lasted more than 4 hours, raising a grand total of over $5500. Holler achieved precious little work, but succeeded in spreading Christmas cheer in spades.
2 Comments
Great, simple thought. Well done.
Great to see Dan crying for reasons other than his project timelines..!