Toyota promotes Prado with launch of 'A great way to raise a family' spot via Saatchi & Saatchi

Prado-commercial-1.jpgThe latest Toyota Prado TV commercial, via Saatchi & Saatchi Sydney, reveals the vehicle's contemporary and head turning style with plenty of 4WD muscle to handle the tough stuff.


Agency: Saatchi & Saatchi, Sydney
Executive Creative Director: Damon Stapleton
Creative Director: Steve Carlin
Copywriter: Steve May
Producer: Kate Gooden
Director: Adam Sevens
Producer: Mark Foster
Production Company: Robbers Dog


Genuine question said:

Hey Saatchi guys, are you actually happy this is work?

Crazy Eighty Eight said:

Adam Sevens is slightly better than Adam Sixes.

dd said:

Great work Stevie - really well written and awesome track selection.
Keep up the great work - very inspiring.

nice said:

they really smashed this one out of the park.

Fo reals playa? said:

dd and nice - you guys are kidding, right?

Next time... said:

Spend less money on music and more money on ideas.

Mr Jingles said:

Wow. Are we really writing little ditties now to sell cars?

Old CD Guy said:

Oh dear.

dd said:

@Fo reals playa

Sarcasm is the lowest form of wit and I'm afraid I had to resort to that for such a lowly commercial.

Reality Check said:

Just appalling!

... said:

I thought maybe Big Red had got a crack at the business. But then I realised it actually wasn't that memorable.

Just...why? said:

There must be a slow carbon-monoxide leak at 70 George. Toyota used to make Australia's best ads.

Santa said:

ho ho ho….wtf?

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