After four years Bronwyn Cooper departs Ikon for new strategy group head role at OMD Sydney

OMD has appointed Bronwyn Cooper in the role of strategy group head to work alongside recently appointed Nick Kavanagh.

Cooper will be based in Sydney and will report to Gavin Gibson, national head of strategy, effective immediately.

With 10 years media industry experience including a background print and digital media sales followed by a specialisation in media insights and research Cooper joins OMD from a strategy director role at Ikon where she spent the past four years working across key accounts such as CBA Group and Westfield.

Says Cooper: “I’m very excited to be joining OMD at a time when specialist skills and breadth of resource make a real difference to the business results agencies can deliver to their clients. OMD certainly has both in spades, and I hope that my experience and background will complement their current and future offering.”

This appointment reflects the reinvigoration of the OMD strategy and performance offering which has seen expanded roles on clients such Telstra TAB and Luxottica in the last year, and attracted International recognition such as Cannes Global Media Agency of the Year and Campaign Asia-Pacific ANZ Media Agency of the Year.

Says Gavin Gibson, OMD national head of strategy: “Bronwyn is an incredible strategic mind who brings a lot of experience in developing innovative business solutions for clients, and challenging category convention. I couldn’t be happier that she is now a part of the OMD family.”