Applications close soon for MADC and The Age’s Creative RAW challenge on Thurs, Jan 23 – JWT CD Richard Muntz as chairman of judges
MADC and The Age are still accepting applications for the annual Creative RAW challenge, to be held this Thursday, January 23 with JWT Melbourne creative director Richard Muntz as chairman of judges.
Creative RAW is an important part of the MADC’s charter to help foster young creative talent.
The competition is designed to get young creatives thinking differently about how they use newspaper as a medium.
Creative RAW challenges the teams to work on a live brief and have their work judged by some of the top creatives in Melbourne, competing for the prize of having their work run in the country’s premier broadsheet, The Age.
The competition is unique because the client conducts the briefing in the morning and decides on the winning ad for their brand that afternoon. During the day, the teams have access to some of Melbourne’s top creative directors for guidance and advice.
Previous clients have included Renault, Dodoni Feta, Krispy Crème donuts, JB Hi-Fi and Tetley’s Billy Tea.
Says a representative from Fairfax Media: “They get exposure to a live brief, one-to-one interaction with a senior client, the opportunity to showcase their work to some of the creative leaders in Melbourne – and the chance to get their work published in The Age.”
Both the client and the brief are kept a well-guarded secret until the day, with competing teams only receiving a teaser the day before the competition.
The competition is free to enter but places are limited to 15 teams.
Judges:
Andrew Woodhead
Amy Hollier
George Freckleton
Michelle Walsh
Millicent Malcolm
Mentors (who turn up 12-2pm on the day to help the teams):
Georgina Hoffman
Chris Rogers
Doogie Chapman
Dave Scott
TO APPLY
Creative teams with no more than 3 years experience need to send an email to info@madc.com.au
Please include
– Names
– Experience
– Agency
– Email & Contact numbers of both
Please note. Accepted teams will be required to seek and provide written agreement from their agency that advertisement production costs will be covered should you be the winning team.
For updates, please check the MADC Facebook page.
9 Comments
When you consider that all teams must agree that their agency will pay for the production of the ad, I don’t really see how this is “fostering young talent”.
Not only does this little clause exclude young creatives who are not employed or associated with an agency (and effectively need the exposure more), but it also seems pretty belittling that any agency should be forced to pay for a client’s ad.
This comp is meant for young people who have already got a advertising jobs and you have to pay for a brief???
Typical of MADC.
^^^Amen brother….
Isn’t that this Thursday? Clearly this isn’t working out if they are looking for people with 3 days left.
Ask any young team who has competed or won MADC Raw, and they’ll tell you it’s a great day, with a chance to get a genuinely creative ad up and running Australia-wide. They get to present to top creatives and experience being judged, in a pressurised environment. I reckon every one of them would say it was well worth doing. Does it matter if their agency donates some head hours for the cause?
Loads of freelance teams have competed at RAW in the past too, by having agencies sponsor them.
Now I’m getting out of this teacup, the weather has turned stormy.
It is an opportunity for the young and fresh talent to showcase their ideas through some innovative technologies. It will not only bring in new talent but also is a creation of something innovative for the consumers.
@Reality Check
Actually, I am a young creative who has competed in MADC Raw and I disagree. The pathway to a job in the creative department is littered with obstacles and I don’t really see why we should be making it even more difficult for aspiring juniors.
Raw used to represent, to me anyway, an opportunity for young creatives to take a break from AWARD school, interning and planning the elaborate stunt that they are hoping will catch someone’s eye to spend a day working on a good brief, with the chance to gain advice and feedback from respected industry professionals.
That opportunity has now been stripped from those who need it the most.
Sure, all junior teams can do with a little bit of exposure, but RAW is now one less thing an unemployed team can use to leverage themselves as a team worth giving a chance.
Well said.^^^’ Hmm
@Hmmm
I agree that freelance teams should be able to enter RAW and I hope they get that sorted. Freelance teams however have always entered by getting sponsored by an agency and that hasn’t changed. And yes there are obstacles, but if you think spending time planning an elaborate stunt is what you need to do you are sadly mistaken. It’s all about the work my friend. Spend your time creating a better folio.
Good luck.