Aussie design work for Optus and Feral Brewing top international Brand New’s best of 2013
Brand New, the international design review site, has published its top reviewed branding projects of 2013 and Perth-based Block Branding’s Feral Brewing Company work came in at No2, right behind another little Australian brand called Optus, designed by RE.
Brand New on Optus: This identity was simply too much fun. Something a lot of designers and companies forget to have or choose not to have. RE and Optus also managed to elevate some common identity and brand tropes, from the trend of bold, chunky typography to casual tone of voice to the always perilous introduction of a mascot. Here, the custom wobbly typography, cheeky headlines, and the yellow blob thing all contributed to a fantastically vibrant identity.
And on Feral Brewing: The collage aesthetic had its revival heyday in the late 1990s and we haven’t seen much of it in the last five or seven years with more vintage-retro stylings to be found, particularly in craft brewery identities so it was a refreshing slap in the face to see the aptly named Feral Brewing Company embrace an energetic zine/punk rock vibe.