Barnardos Australia goes in search of Mother of the Year in latest campaign via Purpose Agency
January 21 2014, 10:33 am | | 1 Comment
Barnardos is promoting its annual Mother of the Year competition with its latest campaign created by Purpose Agency, Sydney.
Says Dan Mercer, creative director at Purpose Agency: “We all know that mum’s deserve much more than just Mothers Day, so we saw a unique opportunity to position Barnardos Mother of the Year as the ultimate thanks. And viewing this concept through the lens of a child resulted in the manifestation of a fantastical and highly exaggerated world where, while incredible, still couldn’t possibly be enough to say thanks. In fact, a true meaningful and heartfelt thank you comes in the form of a nomination–and that costs nothing at all.”
Nominate now at MotherOfTheYear.com.au
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Purpose Agency would also like to say a huge thank you to Mighty Nice and Rumble Studios – without whom all this fantastic work wouldn’t have been possible!