BMF appoints ex-Shackleton, Spain’s Luciana Borges in new communications director role

BMF has appointed Luciana Borges to the new role of communications director, reporting to Dominic Stinton, BMF chief executive officer.

Borges joins the agency, with 8 years of experience, and will take responsibility for internal and external communications of the agency, with the aim of further enhancing its brand reputation nationally and internationally.

Most recently, Borges held the communications director position at independent agency Shackleton, Spain – currently ranked No. 1 in creativity for the last 4 years in Spain according to the Big Won Report and three consecutive years named Agency of the Year in Cannes Direct Lions.

Borges is Brazilian, has a Bachelor degree in law and Master degrees in both political action and business communication. With an extensive international background and fluent in three languages (English, Spanish and Portuguese), Australia happens to be the third continent where she works.

Says Stinton: “I’m delighted to welcome Luciana onto the team. She will bring great experience, vision and a truly creative approach to our communications strategy.”

Says Borges: “BMF’s bold, brave and award-winning campaigns captured my attention. I’ve come across the world to join BMF because it is a first-class agency known for its effectiveness, creativity and integration capabilities. It has the ambition of becoming globally influential and I am thrilled to be part of making that happen.”