Brother launches new InstaVideo campaign via Cannes Lion winner Meagan Cignoli + The Works

Photographer Meagan Cignoli whose Vine video was the first ever to win a Cannes Lions has produced a 15-second Instagram video for the latest Brother campaign created by The Works.

The New York-based photographer and social media influencer specialises in creating stop motion videos for Vine and Instagram. One of her six-second videos for US home improvement giant Lowe’s was awarded a Cyber Cannes Lions in June last year.

Now Cignoli has turned her talents to Brother to create an InstaVideo for Brother’s range of labellers and how they can help to ‘organise chaos’ at home, school and work.

WATCH THE VIDEO

Cignoli, who has also worked with brands including Nike, American Express, eBay and BMW, has more than 48,000 followers on Instagram and in excess of 20,000 Twitter followers. The Brother InstaVideo will be seeded across her social networks and it will also feature on the Officeworks and Brother partner websites. A print ad will also run in selected magazines.

Says Paul Swann, creative partner at The Works: “Short form video on social media is allowing brands to explore different production approaches and Meagan has produced exciting and award winning work for some of the biggest names in the business. We’re delighted with what she’s crafted for Brother as well as being able to share it with her large audience.”

Says Kelly Wilson, senior marketing manager at Brother: “Australians are leading increasingly busy lives and are turning to solutions that help organise the chaos. This campaign illustrates how Brother labelers can achieve that goal in a fun and entertaining way.”

Agency: The Works

Creative Project Leader: Lisa Mackenzie