Campari Australia announces new ad agency line up including AJF Partnership and The Royals

| | 1 Comment

Media release - Campari Australia announces new advertising agency line up - Jan 2014 FINAL.jpgCampari Australia has announced the appointment of two advertising agencies to manage its brands in Australia including incumbent agency AJF Partnership Sydney and The Royals.

AJF Partnership Sydney, will continue to manage the Wild Turkey Bourbon brand. In addition, the agency has been appointed to manage American Honey, Riccadonna, Frangelico, SKYY Vodka, Campari, Aperol, Cinzano, Appleton Estate and Coruba Rum.The Royals, a new agency being added to the line up, will manage brands which will have a greater digital marketing focus including Glen Grant, Espolon and Bulldog Gin.

Says Nicole Stanners, Campari Australia’s marketing director: “Due to expansion of our brands in Australia, and the opportunities we see with such a diverse portfolio, we are excited by these appointments as we believe that both AJF and The Royals can help us realise the great potential of our brands.

“We are pleased to welcome The Royals as a business partner and look forward to continuing and extending our partnership with AJF Partnership Sydney.”

Campari Australia’s media agency, Match Media, and brand PR agency, The Trish Nicol Agency, were not part of the review and continue in their respective areas.