Facial reactions highlight ALDI’s amazing price reductions in latest campaign via BMF, Sydney

Brett’s eyebrow, Anna’s smile and Sam’s nostrils can’t help but react to ALDI’s swathe of price reductions in a new campaign via BMF, Sydney.

ALDI continues the humour of the “Prices you’ll love talking about” campaign, this time with people unable to control their facial reactions as they hear about ALDI’s reductions on already low prices.

The reductions focus on ALDI’s quality products at the center of family life, from beef mince & bread to noodles & laundry soak. Even Bruno the dog can’t believe his luck as the price of ALDI’s Julius dog food is reduced.

VIEW THE EAR SPOT

VIEW THE EYEBROW SPOT

VIEW THE SMILE SPOT

The campaign runs across media planned and bought by Maxus. A heavy outdoor campaign as well as catalogue, POS and digital display supports the TV.

An ALDI spokesperson said: “We were looking for an idea that stood out from the usual ‘was & now’ work and we feel that this campaign has truly delivered on this.”

Executive Creative Directors: Carlos Alija & Laura Sampedro

Client: ALDI Australia