Global agency network Project: Worldwide invests in Aussie experiential agency Dig&Fish

Project: WorldWide, the global agency network launched in 2010 that holds such entities as George P. Johnson–the largest experiential marketing company in the world–Spinifex Group, and Raumtechnik, today announced it has made a minority investment in up-and-coming Australian agency, Dig&Fish.

Known for such work as the sponsorship activation for KIA at the 2014 Australian Open, public relations for LUMO Energy, activations for QANTAS, and numerous activations and sponsorship events for Fiat Chrysler Group, Dig&Fish has built a strong reputation as a highly creative experiential agency in the Australian market.

Says Mike Amour, CEO Asia Pacific of Project: WorldWide: “Australia is a strategically important market for Project: WorldWide and this investment in Dig&Fish goes a long way in boosting our competitive presence there.

“Dig&Fish has an excellent client portfolio, which will be highly complementary to the brands we already handle through George P. Johnson and Spinifex, the existing Project: WorldWide companies currently operating in Australia. In addition, Dig&Fish’s expertise in PR, sponsorship and activation allows Project: WorldWide to instantly offer a broader range of engagement marketing services to its clients.”

Says Robert G. Vallee Jr., chairman and CEO of Project: WorldWide: “The independent and client-centric model of Dig&Fish synchs well with that of Project: WorldWide. This latest addition to the Project family is dynamic, nimble, has a highly entrepreneurial culture, and delivers a world-class creative product. We are delighted to welcome Dig&Fish to our rapidly growing network of highly collaborative engagement marketing companies.”

Although Dig&Fish is a relatively new name on the Australian scene, it was established in April 2013 via the merger of two established agencies, Dig Marketing Group and 2Fish Management. Angie Bradbury founded her first marketing communications business in 2000; this was then followed by the launch of Dig Marketing Group in 2005. Caroline Ryan started 2Fish Management in 2000, which went on to carve out a reputation as one of the country’s most creative experiential agencies. Former Grey executive chairman, Paul Gardner who is executive chairman and a shareholder of Dig&Fish, brought the two companies together last year.

Says Gardner: “It has been a fantastic first year for our business, and we are absolutely thrilled to be joining a global network that champions the idea of engagement and connection.  Project: WorldWide provides insights, learning and scale that will be invaluable to our staff, clients and future growth.”

(Pictured L-R: Angie Bradbury, Paul Gardner and Caroline Ryan)