Gruen Nation pounces on Clive Palmer for running ‘flatteringly familiar’ Pitch ad in Qld
Gruen Planet has pounced on Clive Palmer today on its Facebook page, pointing out the similarity between a spot he’s running this week in Queensland with a Gruen Pitch concept created during last year’s federal election by 303Lowe, Sydney.
Gruen comments on Facebook:
Imitation As Flattery #167
So, last year during Gruen Nation, we challenged two agencies to come up with ads for Clive Palmer. One of them, from 303Lowe, scissor-cut the speech of other politicians to create a collage of apparent support for the zany Queensland billionaire.
Clive’s people immediately rang and asked if they could use the ad. You know, for real. We offered a firm no in reply. We hold the copyright on Pitch ads and it would be wrong for the ABC to provide support to a political party. Clive’s operative asked for our response in email form as well because “Clive doesn’t always take no for an answer”.
Though he did in this case. Sorta. Palmer United hasn’t actually used the Gruen ad, but its new commercial, running on Queensland stations this week, seems flatteringly familiar…
2 Comments
It’s the same execution, only without the idea.
So sue me.