Hero Condoms offers to save lives if you have sex in latest ad campaign via JWT Sydney
January 21 2014, 10:53 am | | 16 Comments
Hero Condoms has launched a campaign via JWT Sydney promoting safe sex both in Australia and in the developing world.
For every Hero Condom you buy, a condom is given out in a developing country to help reduce the effect of HIV.
Agency: JWT Sydney
Creative Director: John Lam
Art Director: Nika Hellstrom
Copywriter: Danielle Emery
Group Account Director: Milly Hall
Account Executive: Tom Woods
Agency Producer: Vicky Rhedey
Production Company: Plaza Films
Director: Dave Wood
Producer: Lee Thomson
16 Comments
Concept in a nutshell: LOLZ @ AIDS
Won’t be surprised if this gets in some serious PR troubles.
This isn’t like donating 10% of your profits to a good cause.
You actually make and are in possession of the solution to a source of death in the developing world… and are essentially holding it to ransom to boost sales.
If you can do something to save lives, how about you just do it instead of asking to be paid first.
What you’re doing isn’t charitable. It’s profiteering off human suffering.
Eat a dick.
awful.
Now there’s an opportunity gone begging. An excellent prop to do something truly great, and you go for a cheap unfunny gag.
meh.
ITS ABOUT AS FUNNY AS A CONDOM WITH A HOLE IN IT
Wow, this is really underwhelming guys. Long bow too.
Looks the the creatives came too early.
AIDS LOLZ – exactly how is this laughing at AIDS? Think about what you write before you write it.
Much charity… so saviour – So Hero Condoms as a profit-making company shouldn’t use a portion of its profits to produce good quality condoms to be distributed for free in countries affected by HIV and AIDS? Then where should they get the money from to manufacture and distribute the condoms?
A company that donated 10% of its sales to the same practice would still be reliant on making money from customers in order to donate that 10%, so this is not different, except that Hero is ensuring that the condoms made and distributed are appealing and well-made, key factors in making sure people use them.
Jesus you guys are superior, bitter arseholes.
absolutely dreadful.
Great proposition let down by an average idea and a terrible execution.
Given that the client probably gave them a free rein, this is woeful. What a missed opportunity.
Dear ‘RESPONDER’
It’s making light of a serious cause of death by comparing the fight against aids to a couple of yuppies fucking on a restaurant table to save a fat white mans life.
And as charity outlined it’s just fake charity work playing up to peoples morals which is more in aid of selling more product than anything else.
But your response makes perfect sense in this context. Well done for making advertising, you did a goody goody thing and deserve a special ribbon.
If I find it offensive, I can’t imagine what other people feel like that are closer to the cause.
fat people should die and beautiful people should fuck.
got it.
this is literally the worst thing i have ever seen.
also, lol aids.
Did you pay the agency?
It’s like my idea I had for toms shoes. But 1 give 1 free to a developing country. However it’s like my idea with all the authenticity and sincerity ripped out. Replaced with advertising bullshit.
Just stumbled across this now – the link seems to be having some ‘performance issues’ though?