Honda Australia to consolidate its account with Leo Burnett Melbourne and ZenithOptimedia

Honda Australia has consolidated its marketing service agencies, effective 1 April 2014 – with all creative services to be undertaken by lead creative agency Leo Burnett, Melbourne – which won the business in August 2012 – with all media services provided by ZenithOptimedia, Melbourne.

The decision means DTDigital and Advertising Associates will be off the roster.

Says Honda Australia director Stephen Collins: “We have enjoyed a positive and mutually beneficial relationship  with all our marketing service providers. We are very grateful for their efforts and wish them every success for the future. This decision will enable us to achieve maximum effectiveness and efficiency from our marketing activities to ensure that the Honda brand continues to thrive in Australia.”