How Oz Lotto celebrated its 20th anniversary with a beach party at Sydney Opera House via Traffik
Last week, Oz Lotto celebrated Australia Day and its 20th anniversary at the Sydney Opera House with an ‘Oztralia’ beach themed party via Traffik Marketing.
The first-of-a-kind beach party was built from 40 tonnes of sand on the stunning water’s edge of the Sydney Opera House. Oztralia Beach was the centerpiece of Australia Day celebrations from Australia’s most resplendent view.
Says Adam Harriden, Traffik’s creative lead: “It’s incredible to combine the two most important things in Australia, on Australia Day.”
Oz Lotto and Traffik collaborated on the project, which was free for anyone who wanted to partake in the festivities.
Says Kent Madders, Oz Lotto brand manager: “NSW Lotteries has a proud history with the Sydney Opera House which dates back to 1957, when tickets in the first Opera House Lottery draw went on sale to fund the construction of the internationally recognised landmark.
“To be able to offer this unique experience of Oztralia Beach, a first of its kind, was just incredible.”
Creative Director: Dave Mardon
Creative Lead: Adam Harriden
Art Director: Nick Blair
Strategist: Alex Beerden
Account Director: Fran Bartlett
Account Manager: Felicity Harris
4 Comments
Great PR story! Looks like it hit the mark with the ten people that were there.
This is hardly a first of its kind. They propose beach events and sand sculptures for every second client in there! pretty unoriginal.
Just because there are a few deck chairs and a bit of sand at the opera house (an iconic location) this is PRable? …. Puullllleeeeaaaassseee!
Says Adam Harriden, Traffik’s creative lead: “It’s incredible to combine the two most important things in Australia, on Australia Day.”
– Seriously? Who are these creatives? Its important to combine what gambling and a beach on Australia day! … Good one Adam! You’re really creative!