Invisible Zinc launches new campaign with various media personalities via Airborne
Creative agency Airborne has developed a campaign for iNova’s sun care brand Invisible Zinc that highlights the importance of early skin cancer detection. Centred around a video highlighting ‘good spots’ and ‘bad spots’, the campaign encourages regular skin checks as part of a consumer’s sun protection regime.
Media personalities Fifi Box, Emma Freedman, Hayden Quinn and Bondi Rescue lifeguards Brad Malyon, Greg Bishop (Bisho) and Tom Bunting, appear in the 60-second video that highlights “Invisible Zinc Spot Check Month” in January, accompanied by $150,000 worth of free skin checks offered at MoleMap clinics around the country.
For every share of the video on Facebook, $1 (up to $30,000) has been pledged to help fund the Genome Project, an ambitious national research program into the diagnosis and treatment of some types of skin cancer.
Says Scott Player, Airborne managing director: “Skin cancer is Australia’s most common cancer* and this campaign is a great way for Invisible Zinc to highlight the importance of skin health and urge people to take action in getting themselves checked. Aussies love the sun and there’s no reason why we can’t continue to enjoy it. Invisible Zinc’s presence in January reminds us to stay protected when in the sun.”
As well as the online video, the campaign runs across radio and digital throughout January.
* Source, Cancer Council of Australia
2 Comments
Yes, we all hate a bad spot. Correct.
Dear me! How do people who create this kind of low level dross operate continually?