Isaiah Mustafa performs “interneterventions” on those friends making embarrassing life mistakes in latest Old Spice campaign via W+K Portland
January 23 2014, 2:04 pm | | 2 Comments
Isaiah Mustafa returns in a new Old Spice campaign via Wieden + Kennedy, Portland that utilises nine fake websites.
People can forward the sites on social media to friends making embarrassing life mistakes and when opened Mustafa appears and tells them off for visiting these poncy fake sites.
There is one execution for each fake website and Mustafa’s “internetervention” occurs when you click anywhere on the site. Three examples are shown below.
VIEW THE PARTY TANZ CONCEPT
2 Comments
Amazing how Old Spice became boring and dated so quickly.
Plus the writing is so poor now.
Boring and forced.
Plus OS has lost the witty writing.