marie claire invites some of the top ad agencies in Australia to create an ad that would convince women to love their bodies now, not later
January 13 2014, 11:36 am | | 9 Comments
The average Australian woman learns to like her body at 45, according to a recent study*. So marie claire invited some of the country’s top advertising agencies to create an ad that would convince women to love their bodies now, not later.
Agencies who reponded to the brief were OgilvyOne, Mojo, M&C Saatchi, Whybin\TBWA, DDB and Airborne.
9 Comments
No.
These ads make me feel like a self obsessed psycho and a bad mother.
Such a great brief, such a shame.
Nice one Rich and Jeff!
No single ad could make you love your body. It would be a miracle if it could. An ad in this forum can only make you stop and think for a second, of which you did 1:16pm. Seems the ads have cut close to the bone to provoke such a comment?
I don’t think any of them would make me love my body, but the Publicis Mojo work at least makes me think about my attitude. I feel like I’ve seen most of the others before.
Sorry.
I don’t think there is anything wrong with my body.
But reading Publicis Mojos take on it I suddenly feel like there might be!!?
Do I have thunder thighs? Epic fail.
Oglivy is the best. I want future generations growing up with the same secure body image I was raised with.
the deep wankariousness of m&c saatchi effort made me chortle – this is totes pink pony. back to mediocre artschool with you, and ask them to teach you how to do an actual advert. (which isn’t a silly little hashtag in an old-hat swiss typeface in some sort of totally misguided hope that it will ‘start a movement’ or, win awards). cheers!
Interesting. The strongest one is the good old fashioned headline (Mojo). The weakest the bandwagon-jumping hashtag one. What does that say about our industry and the gods we currently worship?
Or, Marie Claire could stop putting images of stick-thin women on its cover and throughout its pages.
The Mojo for me the best, it makes me think, and it’s not patronising or cliché.
It’s well written and nicely executed.
I got it, I liked it. Simple.
I’m so over the intricate, and “must link to an online component or social media” ads.
It sounds just like the voice in my head – and no i’m not self obsessed or a psycho.
4.29 is obviously a hater – or from one of the other agencies. Totes obvious.