Networks to screen SHED Perth and Soul Films’ Danny Green tvc to stop alcohol-fuelled violence

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DGspot.jpgMajor television networks will start screening the ad campaign by Australian boxer Danny Green, SHEDcsc Perth and Soul Films warning people about one-punch attacks in a bid to rein in alcohol-fuelled violence in NSW.

NSW Premier Barry O’Farrell said on Wednesday that the networks had agreed to air Green’s campaign as a community service message after he urged them to join the government’s fight against violent, drunken assaults.

Says Green: “There can be no better person than a professional boxer to highlight the dangers of a one punch and the dangers that violent assaults can cause.”

Green made the self-funded TV commercial deploring one-punch assaults in 2012 after a youth from his home town of Perth died in similar circumstances.

But in January the boxer called on all Australians to support his campaign against the “coward’s punch” after the death of 18-year-old Sydney man Daniel Christie.

Christie had his life support switched off earlier this month after he was struck by a single punch in Sydney’s Kings Cross entertainment precinct on New Year’s Eve.

Green said he hoped the TV commercial would lead to cultural change among young men.

Says Green: “The community has been crying out for a change. We all want to see a shift in the way we think, especially in young blokes. It’s not acceptable or tough to go out and assault someone.”

In the ad, Green is seen stopping a youth from punching another person from behind after he accidentally spills his beer on him in a bar.

“Take it from me, one punch can be lethal. It can end his life, and ruin yours,” the boxer says in the ad.

The TV networks that have agreed to screen the ad include the Seven Network, Nine Network, Network Ten, Prime, WIN, Foxtel, and SBS.

The ad has attracted enormous attention across social media channels over the past few weeks – including a call for action by Campaign Brief two week ago – and has has been viewed by millions on youtube, Facebook  and national news shows such as The Today Show, Sunrise and The Project.

Says Andrew Tinning, SHEDcsc creative director: “This is a great win for everyone that has worked tirelessly to get this important message on air. Hopefully it is just the beginning of what will be a fully integrated campaign with the potential to make a real difference and help bring an end to these random acts of violence that continue to plague our streets.”