New Year’s Resolutions – All Time Top Five
By Simon Veksner
Head of Ideas at
Naked Communications
I’ve been making New Year’s Resolutions every year for the past 12 years or so.
Some of them are work-related, and some I think could apply to any Creative, any year.
Here are my Top 5:
1. More coffee
Part of the Creative’s job is to let your mind wander. As the tagline of this blog used to read: “When you see me staring into space, that’s when I’m working.” However, it needs to be productive staring. Productive staring is when your mind is wandering over the brief, and the random associations it throws up. But if you are sitting there monged-out, mind blank… that’s unproductive staring.
Resolution: when mind has gone blank, drink coffee.