New Year’s Resolutions – All Time Top Five

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RESOULTIONS-VEKSNER.jpgBy Simon Veksner

Head of Ideas at

Naked Communications

I’ve been making New Year’s Resolutions every year for the past 12 years or so.

Some of them are work-related, and some I think could apply to any Creative, any year.

Here are my Top 5:

1.  More coffee

Part of the Creative’s job is to let your mind wander. As the tagline of this blog used to read: “When you see me staring into space, that’s when I’m working.” However, it needs to be productive staring. Productive staring is when your mind is wandering over the brief, and the random associations it throws up. But if you are sitting there monged-out, mind blank… that’s unproductive staring.

Resolution: when mind has gone blank, drink coffee.