nib Health Insurance launches latest national brand campaign via Saatchi & Saatchi Australia
This week sees Saatchi & Saatchi Australia commence the launch of its first campaign for nib Health Insurance since winning the account in December last year.
nib believes it is time for health insurance to become more human, to start listening and appreciate people for who they really are. The new brand campaign – ‘It’s good to be human’ is designed to celebrate the real you, not the perfect you, not healthier you. It celebrates humanity and all its eccentricities. This was a major factor in deciding to use real footage of real people from online sources such as YouTube. nib wants to remind people why it’s good to be human and demonstrate how nib insurance can support you, being you.
Says Rhod McKensey , group manager- Australian Residents Health Insurance: “At nib we want our active customers to live life without inhibition. We don’t ask them to change – they are already ok the way they are. We want people to live their lives to the fullest by empowering them to make better, more individually relevant, healthcare decisions.”
The campaign will reach Australians across NSW, Victoria, Queensland and Western Australia. It will run across various touch points such as online videos, social media and traditional media.
13 Comments
I’m supposed to be on here slating this, but frankly it’s better than any of the stuff we ever did for them.
I smiled. Is that what I was meant to do?
Awesome work, guys. I smiled and laughed and really want to find a waterslide now. Witchety grub, less so. Well done.
Finally something half decent out of S&S.
Wish we’d done that. Nice insight, well delivered.
Smart and relevant way to talk about health insurance, with youth focus. And it’s a fairly brave honest approach for a usually conservative client, so good on them.
When you start a line with ‘because’, it feels like a half finished ad that needs a creative execution. Or a copywriter.
Lovely work, great insight and incredibly more genuine than the ‘find a healthier you’ bollocks ..well played saatchis…also nice to see the Chief get the bullet finally
It’s a great move away from the Chief talking head, but got nothing on the delicacy of Find a Healthier You.
It’s a great move away from the Chief talking head, but got nothing on the delicacy of Find a Healthier You.
But find a healthier you is so patronising, don’t you think? This doesn’t have the slick film but it has so much more soul, because it’s the truth. It’s me, and it’s why the real me needs health insurance.
What a bunch of pretentious nonsense! To those who loved the insights, can you please tell me what they are and how they’re relevant to this client?
At least find a healthier you has got an purpose. Bupa endeavours to help people become healthier, and not just insuring them.
This is not an idea. And it’s certainly not genuine.
These ads are say loud and clear NIB is listening to customers and for that remain contemporary.