Payless Shoesource finds the perfect fit hiring IdeaWorks as its new creative agency partner
Leading discount shoe retailer Payless Shoesource has appointed IdeaWorksto lead creative responsibilities after a competitive review of retail specialists.
TMS will drive smart media solutions and PPR Style Counsel will provide a fresh voice for the brand again.
Payless Shoesource MD Mark Jeffery said he was looking forward to going to market this year with an entirely new product offering and highly targeted approach to re-engaging value conscious women.
Says Jeffery: “We were impressed by the passion, thinking and calibre of talent across the new agency team. And believe this team is the right mix for effectively telling our new fashion story in 2014.”
Jon bird, IdeaWorks chairman, said the agency was delighted.
Says Bird: “We see amazing potential in the US-backed Payless brand and are delighted to be engaged to help drive a new trajectory for the business.”
Says Saurin Worthington, executive business director TMS Group: “We’re thrilled to be working with Payless in this competitive retail environment and look forward to this exciting journey ahead.”
PPR Style Counsel’s Effie Young is excited to be working with the Payless team.
Says Young: “Together we’ll transform the brand into a fashion footwear destination like no other in Australia.”
The team will commence work immediately for a campaign kick-off early this year.
4 Comments
Both parties here will probably find they will get what they pay for.
Geez, Price Attack and now Payless for Idea works. Primo brands there. Someone’s got to help them out I suppose.
With a name like that they’ve already ruined every chance of ever becoming a brand, plus damaged every brand of shoes they sell in their stores. Their line may as well be “we sell commodities”
What a trash store LUL. Payless is almost outdated as jebaited