Property investment company Property Way launches new look and campaign via Yoke

Creative studio Yoke is behind the complete brand and marketing overhaul of Melbourne based Property Investment company Property Way.

As well as the development, design and rollout of the new brand mark and brand identity across a series of marketing and advertising material, Yoke has also designed and built the company’s new website, SEO and online positioning.

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At the centre of the rebrand are a series of short online films telling the stories of Property Way clients. The films show that the reasons and motivations behind property investing aren’t always purely financial.

Says Renee Kiley, Property Way director: “We approached Yoke to completely redesign our brand and assist us with re-positioning Property Way in the market as we move through a period of exceptional growth.

“Some of our mutual priorities were to create a sharp, modern and professional look but with a more personal touch to reflect the ’emotive’ side of what we do. We’re really happy with the result and with Yoke for accurately and creatively conveying our core values not only through the brand mark, website, colours and web copy, but in the associated production and direction of video material and photography.”

Visit the new website at www.propertyway.com.au.

Creative Agency: Yoke