Sydney creative agency Bashful wins Biozet Attack, Princess Yachts and Bisley Workwear

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Screen Shot 2014-01-29 at 8.40.21 am.jpgSydney based creative and strategic agency Bashful has been appointed by FMCG Biozet Attack, luxury brand Princess Yachts and work wear label Bisley Workwear.

Says Simon Bookallil, Bashful CEO: “We are excited to be adding these unique and successful businesses to Bashful’s expanding portfolio of brands.”

Biozet Attack first launched in the 1980s as the world’s first concentrated laundry detergent. The range in Australia features a range of innovative products for machine washing using proprietary technology developed by the Kao Corporation in Japan.

Princess Yachts Australia are the national distributor for the luxury brand’s elegant vessels built in Plymouth, UK and are part of the Moet Hennessy Louis Vuitton (LVMH) family.

Bisley Workwear, founded in 1950, is an iconic Australian workwear brand known for their exceptional quality and innovative product development. Bisley currently ranges Workwear, Safety Wear, Protective Wear and Casual Wear for men and women, and is a division of Gazal Apparel Pty Ltd.

Bashful is a creative and strategic agency that is in the business of creating content, products and stories.

Bashful’s portfolio includes: Trade Secret, Lend Lease, Van Heusen, JAG, KMS California, Goldwell, Zimmermann, General Pants and Wrangler Asia Pacific.