Techtronic Industries Australia appoints Fenton Stephens as its new creative agency partner

Fenton Stephens has been appointed creative agency by Techtronic Industries Australia (TTI), the company behind such brands as Ryobi and AEG.

With ambitious growth targets set, the agency will be a vital strategic partner for TTI, helping their stable of brands connect with their respective audiences in new and unexpected ways.

For Ryobi, the plan will be to talk to the legions of DIYers who, spurred on by the boom in home improvement shows and magazines, are tackling a bigger range of projects than ever before.

For AEG, the challenge is to reconnect with their core audience of tradies. Always known for its precision engineering and reliability, the brand needs to engage with a new generation of tradespeople.

Digital and social will play an important role for both brands and Fenton Stephens will be involved across every touchpoint bringing experience they’ve earned on their existing roster of clients, including TomWaterhouse.com and Isuzu.

Says Alex Fenton, creative director, Fenton Stephens: “As an agency with more than its fair share of “rugged” clients, TTI will be a perfect fit. And like Ryobi and AEG customers, we’re looking forward to helping build something big and impressive that will stand the test of time.”