GPY&R case study: How The Puppet Peloton toured Australia with 12 of the world’s best cyclists to promote the Santos Tour Down Under
CB Exclusive: Part machine, part magic, The Puppet Peloton is 12 mechanical cyclists with 24 articulating legs and a top speed of 80 kilometres an hour.
Created by GPY&R, Melbourne, it hits Adelaide this week as Australia’s premier cycling event gets underway.
In the months leading up to the event The Puppet Peloton travelled over 2,000kms, seeking out riders on the nation’s most popular cycling routes to deliver one simple message: “Follow the Peloton to the Santos Tour Down Under”.
Conceived by GPY&R and built over a period of 9 months by Melbourne production team Peter Blackwood and Mick Hurren, The Puppet Peloton is in Adelaide for one final time this week.
Client: South Australian Tourism Commission
Product: Santos Tour Down Under
Senior Marketing Manager : Melissa Librandi
Event Manager: Sally Heading
Consumer Marketing Coordinator: Danielle Belci
Agency: GPY&R Melbourne
Chief Creative Officer: Ben Coulson
Art Director: Jake Barrow
Copywriter: Matt Lawson
Producer: Luisa Peters
Senior Account Director: Nick Robinson
Senior Account Manager: Sally Borda
Account Executive: Tristan Rennick
Production Design and build: Peter Blackwood
Photography: Mick Hurren
Retouching: Marcus Byrne
Content: GPY&R/Finch/Mick Hurren
7 Comments
Another nice piece of work from the guys who did Mobile Medic. Good stuff again.
Brilliant bit of work. Well done.
Fucking tits good.
Not that good in my opinion.
Cool. Would have been great if the puppets powered the car in front!
Yeah, that’s pretty sweet.
Great inventive way to do outdoor. Well done chaps.